Insights

Notes from inside the work.

Perspectives on revenue operations for behavioral health, from the admissions pipeline to the boardroom.

July 4, 2026

Your Admissions Team Doesn't Need a Better Script. It Needs a Better Structure.

When admissions numbers are inconsistent, the instinct is to fix the process. But in many organizations the real constraint is how the team itself is composed and structured.

June 8, 2026

You Can't Attribute What You Don't Track

A practical look at why clean data and proper attribution are the foundation of every admissions decision you make.

May 7, 2026

Building a Referral Network That Actually Works.

Many small organizations have a referral problem that doesn't look like a referral problem. Referrals are coming in. The practice is seeing patients. But volume is inconsistent, some sources that used to send regularly have gone quiet, and there's no clear picture of what's working and what isn't.Th

March 26, 2026

Your CRM Isn't the Problem. Here's What Is.

You bought the CRM. You paid for the implementation. Your team went through training. And six months later, the system is either barely used or filled with data nobody trusts. If that sounds familiar, you're not alone, and the problem almost certainly isn't the software.